Email Marketing Advice Archives | Internet Marketing

When someone hears “email marketing” they usually cringe because they think of spam. To be effective, your marketing must not appear as a blatant attempt to solicit business. Read the following article to learn some strategies you can use right now to start an email marketing campaign or improve an existing one.

Create succinct subjects. If a subject line has less than 60 characters, it has a better chance of attracting attention. This means it will have a higher open rate than a subject that goes on for too long. If there is no way around using a long subject line, be sure that you mention the most relevant information first so it is not eliminated when it gets to the recipient’s inbox where it may be truncated.

If you’re embarking on an email campaign, the fact that you need permission to send people emails cannot be understated. If you don’t, complaints that you are spamming people will increase, and that may cause you to lose customers.

If your business follows branding guidelines, always keep marketing emails consistent with these guidelines. Design new correspondence to match the color tones you have been using. Also, make sure your logo is prominently displayed on all outgoing messages. If you have built up a strong reputation, then your emails will be seen in a good light.

Think about taking images out of your emails. Images do add a visual quality to email but only if they load correctly, and at times they won’t. Sometimes they don’t load at all. Be aware of the fact that different Internet speeds and types of devices can affect the quality of the images you send. High quality content is more important than cute images. By doing so, it is more likely that people will read your message.

Use A/B testing to test subject line variations. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. This strategy will show which subjects customers open, and which get ignored and sent to trash.

Have subscribers type in their email address twice when filling out the form to opt into your email list. Oftentimes people accidentally mistype their email. If they do so, it is much more likely that their email will be correct.

Do you want to be known as a spammer? Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them. This not only hurts your reputation, but ISPs could end up blocking your emails if a lot of people complain about your unwanted emails.

Remember to consider your audience as you apply this information to create an effective campaign. Find out what people want to see. Write content that is interesting to them. How will you get sales based off of those desires? The tips you’ve read here should provide you with many of the answers you seek!

by MikeSchinkel

Marketing is an important part of every successful company; the key to success is the way it is done. Email marketing is one of the most effective tools available in today’s business market. The following are some good ways you can drum up business using email marketing.

Emails that contain only boring marketing and sales copy are mush less likely to be read than those that also include useful information. Your subscribers should have access to exclusive content before everyone else. Including offers that only readers can get are also much appreciated. Avoid sending emails only when you want sales, and be sure to send emails on holidays.

Do not send any more than a single email message a week. Most likely, your customers receive a bunch of messages a day. If you send out too many emails, they might not read them anymore and that’s not good if you spent a lot of time working on the messages.

Don’t send out emails to people who don’t want them. Your emails may be marked as spam by people who are not interested in receiving them. Your IP address could be blacklisted if there are complaints of spam and it could also give your business a bad rap.

It is very important that you gain permission from anyone before sending correspondence by email. If you don’t do this, your customers, and the people they exchange email with, will lose trust in you, giving your business a bad name. Some ISPs may even blacklist your emails, ensuring that your marketing campaigns fail and your profits diminish.

When sending follow-up emails to potential customers, consider including a testimonial or endorsement in the message. You could put a statement within your message that informs them that it’s possible for them to benefit now. The ending postscript can give them information on how they could submit their order by selecting the links in your website.

You should always ask permission to add an address to your list. If you send emails without permission, it might be considered spam. You can be blacklisted and ruin your reputation. These are problems that aren’t easy to fix.

It is a great idea to require your customers to double-confirm when typing their email address into your newsletter. Many people type in their email address quickly and make a typo without realizing it. The double-confirm option will eliminate these typos, and ensure proper delivery of messages.

You should make sure you are adding correct email addresses to your list. You don’t want to waste precious time hunting down addresses and resending e-mails after getting dozens of bounced back messages from invalid addresses. You have better things to do!

You should avoid sending mass emails during holidays. Your emails may get overlooked since many people aren’t around their computers at this time. There are some exceptions. These emails can be things about Black Friday or other holiday sales your company may be having.

A well-run email marketing campaign can greatly improve the efficacy of your overall marketing machine. Use it as a way of building a relationships with your customers and target audience. Include what you’ve learned above in your plans for email marketing, and your income should steadily rise.