When’s the last time you checked your email? The majority of people, likely yourself included, checks email multiple times daily. When you run a business, there’s no easier way to reach out to your target audience than email. This article contains some of the most important and useful email marketing tips.

You can make an email have multiple parts in order to reach the biggest audience. Some readers turn off HTML in their email client. A multi-part email includes plain text along with HTML, so that such readers will still get the message. This will keep users happy, no matter what format they prefer to receive emails in.

Use passive and active feedback to enhance email marketing efforts. Active feedback is simply the act of asking directly for opinions or suggestions from your customers. Passive feedback is more subtle and even invisible to the reader. You can utilize any tools and other software that you have in order to figure out which links are receiving the most clicks.

It’s a great idea that you require people to double opt in if they’re wanting to receive emails from you. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.

Avoid sending more than one marketing email per week. Most of your customer base probably has to tend to many other email messages each day. If you send too many messages, your customers may just tune out your messages and only read the messages they deem important (and marketing messages are never deemed important).

Cultivate repeat customers by customizing emails to their interests. You can let them know about special sales, as well as discounts. Let subscribers know when you have new products in which they may be interested based on their purchasing history. A customer who has already trusted you for an initial purchase is more likely to continue buying merchandise from you.

Sending an email is simple and effective when it comes to communicating with customers. When marketing through email, make sure that your messages are concise and that they get right to the point. No one want to read a 1000 word e-mail about packaging or lamps or, etc. Insert links pointing to your online presence so that your clientele can find further information.

Be sure you have a persistent strategy. Make sure to stay persistent with the correct people or it will be a waste of time. If you’re persistent with people that aren’t interested, they will just get annoyed and that’s a waste of time.

Utilize various resources and learn as much as you possibly can about the concept of email marketing. You may find many books online and in libraries. You may also be able to find local seminars or workshops to attend; pay attention to the classifieds and bulletin boards.

In order to keep the lines of communication open with your customers and clients, email marketing makes a lot of sense. Take the information you have learned here and apply it to your own email marketing campaigns to help you achieve positive results. It is easy to promote your business if you take advantage of all the ways that email can help you.