Business owners who are new to email marketing usually do not know the rules for proper email etiquette. Keeping your emails professional keeps your customers looking forward to your marketing newsletters. Keep reading for some great etiquette tips for your email marketing campaign.
Make sure everyone on your marketing list has given you permission to email them. Anyone who does not want your email will consider them spam, and your reputation could suffer. After a few complaints, your web host is likely to boot you from their servers.
A great hint for following up with clients is to send a freebie through an email. Make sure you use some sort of statement that lets your readers know they should take advantage of whatever you are offering. You can also add that they need to act now at the end so they don’t miss out on the limited amount of free stuff.
Make sure that you have an unsubscribe link that is easily visible within your emails. You want to make sure you provide the unsubscribe link and make it easily available for the customer to find. Make your customers feel that you value their participation and not as though they have been roped in unwillingly and unable to escape.
Keep your emails concise and focused. Marketing messages often lose their appeal rapidly. Usually anything beyond a paragraph or two is going to be left unread. They won’t really care about what you’re saying when it gets to the point that it’s boring them. If you make your point quickly and clearly, your readers will be willing to look at the next mailing you send out.
Be sure that every email address you have is valid. You don’t want to waste precious time hunting down addresses and resending e-mails after getting dozens of bounced back messages from invalid addresses. You have better things to do!
Use a double opt-in procedure that will ensure that your subscribers really desire your emails. It may seem unnecessary, but it ensures that each subscriber truly wants to receive your messages, which reduces the likelihood that you or the provider of your email services will be accused of spamming or sending unsolicited messages.
Make the mail preview feature of many email clients work for you. The first sentence or line of text at the top of your message is known as the preheader. Most email companies show the preheader directly after the subject line and it can be used as a real attention grabber.
Emails are a wonderful way to follow up with your customers. When you’re sending the follow up email, consider adding in a coupon for a future purchase. Add a link in your email that instructs the customer to click on it to find out more details about the offer. The ending postscript could inform them that it’s possible to save a large amount of cash by simply viewing your coupon offers.
Using good email protocol with your marketing techniques will help you make more sales. If you are not courteous to your customers, you will quickly see them dropping out of your email subscriber list. Use this advice to avoid annoying your happy customers.
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